SOCIAL MEDIA MARKETING MANAGEMENT

There’s no question that businesses of all size need to have a comprehensive, up-to-date Social Media strategy. If you don’t have one yet, or you’ve neglected to keep up on your social media initiatives, you may be in jeopardy of losing a large number of potential and existing customers to your social-friendly competition. Social media networks today are most people’s primary source of news, opinions, socializing, entertainment and other information. More importantly, it’s become one of the most powerful ways for consumers to interact with local businesses.

What is Social Media Marketing?
Social Media Marketing is the practice of building a targeted social following on various platforms, such as Facebook, Twitter, Google+, LinkedIn, Pinterest and many others. The magic happens with how well you interact with your audience by being helpful, open, and engaging. Social media is not about selling.  It’s about building solid relationships with your customers and prospects that ultimately contribute to increased sales and profits. This is accomplished by providing quality helpful content, making special discount offers, running contests, asking for opinions, providing customer service, and so much more. In fact, “Interesting content” is one of the top three reasons people follow brands on social media.

Why Social Media Marketing?
Social media has taken the internet by storm; with more than 2 BILLION active users, it has become an extremely reliable marketing medium for both small and large businesses.

Did you know…?
* The average American spends 37 minutes per day on social media
* 3 in 5 small businesses say they’ve gained new customers by using social media
* 93% of marketers use social media for business
* 70% of small businesses have acquired customers through Facebook

Establishing a presence in the right social communities (where your target market is spending the most time) and consistently building and managing it going forward, you can expect:  
* Higher Levels of Customer Loyalty & Retention
* More Website Traffic
* A Positive Online Reputation & More Brand Recognition
* An Authoritative Voice for Your Business

With the right amount of focus and persistence, you will soon have an avenue that is bringing in new leads on auto-pilot and keeping your existing customers coming back over and over again.

What We Do
We specialize in creating customized Social Media Marketing plans that are based on the most important element of online marketing today: Engagement. In order to help you reach both your short and long-term goals, we will develop a social media strategy for your company that is based on the quality of interactions, rather than quantity.   

Our services include:
* Social Media Profile Creation & Design on Sites Such as Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+, and Others
* Social Media Monitoring & Management
* Content Creation & Posting
* Instagram Account Management
* Automation Tools Setup & Management
* Reporting & Tracking
* … and more!

Ready to Get Started?
Social media is rapidly becoming the most important tool in marketing for companies across the globe. If you are ready to harness the incredible opportunities Social Media Marketing can provide, such as more exposure, a better reputation, increased customer loyalty, and more revenue…Contact us today for a FREE, no-obligation consultation!

Existing Profiles

  1. Completed Intake form
  2. Access to your current Facebook and LinkedIn profiles
  3. Twitter credentials

New Profiles

  1. Completed Intake form
  2. Twitter: preferred e-mail address and password
  3. LinkedIn: e-mail address of your company page and password
  4. Facebook: preferred Facebook name and username

Channel Audit
This covers how your channels are currently performing and recommendations on how to further optimize them. Through advanced targeting systems, we identify and segment your target audience based on the demographics, behaviors, and interests you specify. After determining your audience size, we recommend a budget that will be allocated for boosting your posts, scheduling your ads, and promoting your page. It will also include six-month goals tailored specifically for the goal you selected.

Social Media Playbook
Based on your website, brand guidelines, and intake form, we will create a strategy that will serve as the basis for content to be posted on your social media accounts. The playbook will consist of the following: brand and design guidelines for the social media posts, buyer personas, a content strategy, and banners optimized for your Facebook, LinkedIn and Twitter pages. A workflow process will also be proposed and observed within the cycle.

Social Media Calendar
Your calendar will include posts; articles; and Facebook ads complete with graphics, captions, and copies based on the approved playbook. Posts will be boosted while Facebook ads will be scheduled during the cycle. The proposed budget allotment will be applied to expand reach and awareness across the Social Media platforms.

Reporting and Analytics
We invest heavily in technology to provide you with real-time reporting. It reports how your channels performed in the previous month and pinpoints which area should be further optimized. Reports will also contain recommendations submitted for your approval. Once approved, those recommendations will be applied the next month.

Frequently Asked Questions

WHAT CAMPAIGNS ARE PROHIBITED FROM RUNNING ADS ON FACEBOOK?

Facebook is very strict when it comes to their ad policies. Businesses that promote the following products and services are not allowed to run sponsored content:

  • Tobacco products and related paraphernalia
  • Illegal, prescription, or recreational drugs
  • Unsafe supplements, as determined by Facebook in its sole discretion.
  • Weapons, ammunition, or explosives
  • Adult products or services, except for family planning and contraception
  • Spy cams, mobile phone trackers or other hidden surveillance equipment
  • Promotion of payday loans, paycheck advances or any other short-term loan intended to cover someone’s expenses until their next payday
  • Promotion of business models offering quick compensation for little investment, including multilevel marketing opportunities
  • Financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, or cryptocurrency
CAN WE DO A CAMPAIGN WITHOUT DOING ADS ON FACEBOOK?

With Facebook’s algorithm update, content from pages will reach fewer people. You will most likely not get the business objectives you are looking for if you depend purely on organic results. A minimum budget of $100 USD per month is Recommended.

I WANT TO CHECK ALL POSTS BEFORE THEY GET PUBLISHED. CAN I DO THAT?

You will be able to see all the posts before publishing starts. You need to request for Revisions to the posts before the cycle starts, otherwise, revisions may not be entertained. Moreover, posts that are approved beyond their scheduled publishing date may not be published.

I DON’T HAVE A FACEBOOK PIXEL. WHY SHOULD I HAVE IT INSTALLED IN MY WEBSITE?

The Facebook Pixel collects data from your website. Data pulled from this tool can help identify the best audience for your campaign. You can even create custom audiences for retargeting. Your reports may also contain additional information, such as Website referrals from Facebook, Top website URLs, and Top Social Media Sources.

I WANT MY CAMPAIGN TO GO VIRAL. CAN YOU HELP ME?

We believe social media marketing must drive business goals, not vanity metrics. Our methodology targets the right audience with the right creatives to ensure your business is always top-of-mind when consumers want to buy a service or product.

WE ARE HESITANT TO PROVIDE ACCESS TO OUR FACEBOOK ACCOUNT. WILL YOUR TEAM BE ABLE TO ACCESS SENSITIVE INFORMATION?

We do not require the username and password of your personal profile. We will simply request for access to your Facebook page which doesn’t require us to get your credentials. In fact, logging into other users’ profiles is highly discouraged since this can cause the profile to be locked.

WHAT IF I WANT TO CANCEL?

For cancellations, let your project manager know and we will finish the cycle that you paid for. If you won’t be removing our access to your assets within 3 months of cancellation, we will manually disconnect our assets from your accounts on Facebook.

I ONLY APPROVED 2 POSTS FOR THIS CYCLE. WHAT WILL HAPPEN TO MY PAID PROMOTIONS BUDGET?

We will use up the monthly budget, regardless of how many posts were published. If the budget we spend is different from the declared allocated budget, we’ll include how much the ad used in the reports.

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