SOCIAL MEDIA MARKETING

There’s no question that businesses of all size need to have a comprehensive, up-to-date Social Media strategy. If you don’t have one yet, or you’ve neglected to keep up on your social media initiatives, you may be in jeopardy of losing a large number of potential and existing customers to your social-friendly competition. Social media networks today are most people’s primary source of news, opinions, socializing, entertainment and other information. More importantly, it’s become one of the most powerful ways for consumers to interact with local businesses.

What is Social Media Marketing?
Social Media Marketing is the practice of building a targeted social following on various platforms, such as Facebook, Twitter, Google+, LinkedIn, Pinterest and many others. The magic happens with how well you interact with your audience by being helpful, open, and engaging. Social media is not about selling.  It’s about building solid relationships with your customers and prospects that ultimately contribute to increased sales and profits. This is accomplished by providing quality helpful content, making special discount offers, running contests, asking for opinions, providing customer service, and so much more. In fact, “Interesting content” is one of the top three reasons people follow brands on social media.

Why Social Media Marketing?
Social media has taken the internet by storm; with more than 2 BILLION active users, it has become an extremely reliable marketing medium for both small and large businesses.

Did you know…?
* The average American spends 37 minutes per day on social media
* 3 in 5 small businesses say they’ve gained new customers by using social media
* 93% of marketers use social media for business
* 70% of small businesses have acquired customers through Facebook

Establishing a presence in the right social communities (where your target market is spending the most time) and consistently building and managing it going forward, you can expect:  
* Higher Levels of Customer Loyalty & Retention
* More Website Traffic
* A Positive Online Reputation & More Brand Recognition
* An Authoritative Voice for Your Business

With the right amount of focus and persistence, you will soon have an avenue that is bringing in new leads on auto-pilot and keeping your existing customers coming back over and over again.

What We Do
We specialize in creating customized Social Media Marketing plans that are based on the most important element of online marketing today: Engagement. In order to help you reach both your short and long-term goals, we will develop a social media strategy for your company that is based on the quality of interactions, rather than quantity.   

Our services include:
* Social Media Profile Creation & Design on Sites Such as Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+, and Others
* Social Media Monitoring & Management
* Content Creation & Posting
* Instagram Account Management
* Automation Tools Setup & Management
* Reporting & Tracking
* … and more!

Ready to Get Started?
Social media is rapidly becoming the most important tool in marketing for companies across the globe. If you are ready to harness the incredible opportunities Social Media Marketing can provide, such as more exposure, a better reputation, increased customer loyalty, and more revenue…Contact us today for a FREE, no-obligation consultation!

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Below are the key access requirements we need to effectively start the campaign.

  • Employee access to Facebook Business Manager (if available)
  • Admin Access to Facebook Page (if already existing)
  • Advertiser Access to Facebook Ad Account
  • LinkedIn Company Page Access
  • Twitter Credentials
  • Brand Guidelines (if any)
  • Product or Service Photos (if any)

 

MONTH 1: CAMPAIGN SETUP AND OPTIMIZATION

SOCIAL MEDIA PLAYBOOK CREATION

  • Competitor Research
  • Response Track
  • Audience Targeting
  • Budget Recommendation
  • Brand Persona
  • Audience Persona
  • Communication Guidelines
  • Content Strategy

FACEBOOK (CREATION AND/OR OPTIMIZATION)

  • Custom URL
  • Page Categories
  • Professionally Designed Profile Picture
  • Professionally Designed Cover Photo
  • Contact Details
  • Page Call-to-Action Button
  • About Page & Professionally Designed Story Graphic
  • Page Template
  • Auto Responder Setup
  • Default Facebook Pixel code setup (using client’s ad account)
  • Creation of 2 Unique Audiences

TWITTER (CREATION AND/OR OPTIMIZATION)

  • Professionally Designed Profile Picture
  • Professionally Designed Header Image
  • Twitter Bio and Contact Details Update
  • Crossposting of Content with Optimized Captions
  • The inclusion of Relevant Hashtags

INSTAGRAM (CREATION AND/OR OPTIMIZATION)

  • Professionally Designed Profile Picture
  • Instagram Bio and Contact Details Update
  • Crossposting of Content with Optimized Captions
  • The inclusion of Relevant Hashtags

LINKEDIN (CREATION AND/OR OPTIMIZATION)

  • Professionally Designed Profile Picture
  • Professionally Designed Banner
  • About Page Update
  • Crossposting of Content

CONTENT CREATION

  • 2 Images to be published to your profiles and will also run as ads for Page Promotion and Brand Awareness
  • Insights Creation

MONTH 2 AND ONWARDS:
PUBLISHING CONTENT

SOCIAL MEDIA CONTENT PLAN

  • Communication Guidelines
  • Brand Persona
  • Audience Targeting
  • Content Strategy
  • Response Track
  • Audience Targeting
  • Budget Recommendation
  • Competitor Research

PUBLISHING CALENDAR

  • 8 Images to be published to your profiles and will also run as ads on Facebook

1 ad  will be for Page Promotion

5 ads will be for Post Engagement

2 ads will run for one of the following objectives: Brand Awareness, Traffic, or Lead Generation

  • Crossposting to Twitter and LinkedIn
  • Page and Ads Monitoring
  • Insights Creation

Frequently Asked Questions

WHAT CAMPAIGNS ARE PROHIBITED FROM RUNNING ADS ON FACEBOOK?

Facebook is very strict when it comes to their ad policies. Businesses that promote the following products and services are not allowed to run sponsored content:

  • Tobacco products and related paraphernalia
  • Illegal, prescription, or recreational drugs
  • Unsafe supplements, as determined by Facebook in its sole discretion.
  • Weapons, ammunition, or explosives
  • Adult products or services, except for family planning and contraception
  • Spy cams, mobile phone trackers or other hidden surveillance equipment
  • Promotion of payday loans, paycheck advances or any other short-term loan intended to cover someone’s expenses until their next payday
  • Promotion of business models offering quick compensation for little investment, including multilevel marketing opportunities
  • Financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, or cryptocurrency
CAN WE DO A CAMPAIGN WITHOUT DOING ADS ON FACEBOOK?

With Facebook’s algorithm update, content from pages will reach fewer people. You will most likely not get the business objectives you are looking for if you depend purely on organic results. A minimum budget of $100 USD per month is Recommended.

I WANT TO CHECK ALL POSTS BEFORE THEY GET PUBLISHED. CAN I DO THAT?

You will be able to see all the posts before publishing starts. You need to request for Revisions to the posts before the cycle starts, otherwise, revisions may not be entertained. Moreover, posts that are approved beyond their scheduled publishing date may not be published.

I DON’T HAVE A FACEBOOK PIXEL. WHY SHOULD I HAVE IT INSTALLED IN MY WEBSITE?

The Facebook Pixel collects data from your website. Data pulled from this tool can help identify the best audience for your campaign. You can even create custom audiences for retargeting. Your reports may also contain additional information, such as Website referrals from Facebook, Top website URLs, and Top Social Media Sources.

I WANT MY CAMPAIGN TO GO VIRAL. CAN YOU HELP ME?

We believe social media marketing must drive business goals, not vanity metrics. Our methodology targets the right audience with the right creatives to ensure your business is always top-of-mind when consumers want to buy a service or product.

WE ARE HESITANT TO PROVIDE ACCESS TO OUR FACEBOOK ACCOUNT. WILL YOUR TEAM BE ABLE TO ACCESS SENSITIVE INFORMATION?

We do not require the username and password of your personal profile. We will simply request for access to your Facebook page which doesn’t require us to get your credentials. In fact, logging into other users’ profiles is highly discouraged since this can cause the profile to be locked.

WHAT IF I WANT TO CANCEL?

For cancellations, let your project manager know and we will finish the cycle that you paid for. If you won’t be removing our access to your assets within 3 months of cancellation, we will manually disconnect our assets from your accounts on Facebook.

I ONLY APPROVED 2 POSTS FOR THIS CYCLE. WHAT WILL HAPPEN TO MY PAID PROMOTIONS BUDGET?

We will use up the monthly budget, regardless of how many posts were published. If the budget we spend is different from the declared allocated budget, we’ll include how much the ad used in the reports.

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