Client Testimonial + Case Study Campaign

Turn Customer Success Into Your Most Powerful Marketing Tool

Service Overview

What better way to build trust and attract new clients than letting your existing customers do the talking? The Client Testimonial + Case Study Campaign helps you transform everyday client wins into compelling social proof that increases conversion rates across all your marketing funnels.

We help you strategically collect, curate, and promote testimonials and in-depth case studies—showcasing your brand’s value through real-life results. 

  • Local and service-based businesses building trust in their community
  • Coaches, consultants, and experts selling transformation-based offers
  • Agencies and SaaS brands needing proof to close B2B sales
  • Ecommerce businesses looking to showcase satisfied buyers
  • CRM & Automation: Martekz
  • Scheduling: Martekz
  • Website/Portal: Martekz
  • Video: Loom, Vimeo, or YouTube (unlisted)

To get the most out of this campaign, we recommend the following are already in place:

From Brand Experience Design:

    • Clear visual branding and tone of voice
    • A conversion-optimized website or sales funnel

From Brand Visibility Engine:

    • Active Google Business Profile or review collection campaigns

From Lead Magnet System:

    • Previous lead conversion activity (funnel or offer success)

From Client Conversion Code:

    • Post-purchase or onboarding workflow in place to identify satisfied clients
  • Martekz CRM
  • Martekz Forms
  • Canva or InDesign for branded case studies
  • Loom or Zoom for client interviews
  • Martekz Social Planner optional)
  • 72% of customers won’t take action until they’ve seen a testimonial.
  • Case studies improve conversion rates by as much as 185%.
  • High-quality testimonials work as evergreen content across emails, ads, landing pages, and proposals.

Client Words

After Francis’ team set up our testimonial campaign, our webinar funnel CTR increased by 3X. Our audience now sees real proof—and it works!
L. Owolabi
Founder, ElevateU Coaching

Key Benefits

Typical Results

Ready to Turn Client Wins Into Lead Magnets?

Let us help you extract, amplify, and celebrate the voices of your satisfied clients.