Quiz or Assessment Funnel

Engage, Segment, and Convert with Interactive Lead Funnels

In today’s noisy digital world, static forms and “subscribe now” CTAs often get ignored. What truly grabs attention? Interactive, personalized experiences. The Quiz or Assessment Funnel by eBusinessBrain transforms your lead generation strategy by turning curiosity into qualified conversations.

Whether you want to generate leads, segment your audience, or educate potential clients — we build intelligent, automated quiz funnels that engage users, capture insights, and drive action.

What’s Included

Funnel Strategy & Mapping

1-on-1 strategy session to define goal (lead gen, qualification, segmentation, etc.), Outcome logic, scoring structure, and user segmentation plan, Wireframe + copy outline (questions, outcomes, CTA)

Funnel Build & Design (on Martekz)

Branded quiz design (mobile responsive), Up to 10 questions (multiple choice, short answer, scale), Outcome-based results page with custom CTA, Thank-you page with next-step offer (booking link, download, video, etc.), Email & SMS automation: follow-up sequence for each result segment, CRM tagging & contact pipeline setup (inside Martekz)

Data & Tracking Integration

Real-time results dashboard, Contact profile scoring & tagging, Lead magnet delivery (if tied to result)

Use Cases

“What’s Your Tax Personality?” → OptimumTaxPro.com
“How Ready Is Your Brand for Scaling?” → eBusinessBrain.com
“Which Website Package Fits Your Business Best?”
“Are You Eligible to Register a U.S. Business?” → GoGlobal Campaign
“What’s Blocking You From Hitting 6 Figures?” (Coach/Consultant Assessment)

Tools & Tech

Add-On Options

Copywriting support for question flow & CTA
Lead magnet or content upgrade for each result type
Facebook/Google ad campaign to drive quiz traffic
Retargeting setup for non-completers

Who It’s For

Coaches & consultants needing qualified leads
Service businesses looking to segment & personalize follow-up
Creators launching info products or programs
Agencies wanting to pre-qualify leads or pair clients to right packages
Nonprofits or brands seeking community engagement

Prerequisites

Before launching this funnel, we recommend the following be in place:

1. Full Brand Messaging Framework (for clarity on voice, tone & quiz language)
2. Visual Identity Design (so your quiz looks pro & branded)
3. Funnel Build (Martekz) if not yet integrated
4. Optional: Social Media Visibility Surge to promote the quiz

Ready to Turn Browsers into Buyers with One Quiz

We’ll help you design, build, and launch a powerful quiz that does the work of qualifying, engaging, and converting — 24/7