Retargeting Conversion Campaign

Reconnect. Remind. Reconvert.

What Is It?

Most website visitors won’t convert on the first visit—but that doesn’t mean they’re lost. A Retargeting Conversion Campaign brings back warm leads who showed interest but didn’t take action, using smart, timely ads and email follow-ups to close the loop and drive conversions.

At eBusiness Brain, we help local and service-based businesses recover lost revenue and boost ROI through strategic retargeting across platforms like Google, Facebook, Instagram, and email. Stay top of mind—and get the sale.

What’s Included

Audience Segmentation Setup

Website visitor tracking pixel installation (Meta, Google, LinkedIn), Custom audience list setup (e.g., site visitors, video watchers, page engagers)

Retargeting Ad Campaign Development

Multi-channel ad creatives (carousel, video, static), Custom messaging based on behavior and funnel stage, Copywriting and creative design for retargeting ads

Email Retargeting Sequence

Automated follow-up emails for abandoners and non-converters, Behavior-based triggers (e.g., viewed page but didn’t book)

Campaign Setup & Launch

Meta Ads Manager + Google Ads integration, Budget recommendation and daily optimization

Performance Tracking & Optimization

Weekly performance reports with insights, Continuous testing and refinement

Who It’s For

Local businesses with website visitors but low conversion rates
Service-based businesses offering consultations, appointments, or demos
Course creators, consultants, and digital product sellers
E-commerce brands seeing lots of cart abandonments
Businesses running awareness ads or traffic campaigns

Tech Stack We Use

Martekz
Meta Ads Manager (Facebook & Instagram)
Google Ads (Display & YouTube Retargeting)
Zapier / Native Integrations (if applicable)
Google Analytics & Meta Pixel
Email Automation Platform (via Martekz or Client CRM)

Recommended Prerequisites

To ensure maximum ROI, we recommend completing the following before launching a Retargeting Conversion Campaign:

From Brand Experience Design

- Website or Funnel Design (optimized for conversion)
- Full Brand Messaging Framework

From Brand Visibility Engine

- Traffic Campaign or Awareness Campaign (Local Domination or SEO Boost)

From Lead Magnet System

- At least one lead magnet or offer funnel active (e.g., Free Consultation, Quiz, or Email Course)

Client Words

We thought those leads were gone until we launched a retargeting campaign with E-Business Brain. Within two weeks, we had people booking consultations we never expected to hear from again.

Karen D.

Wellness Coach

Key Benefits

Typical Results

15–30% increase in conversion rates
Reduced cost per acquisition (CPA)
Higher funnel engagement and offer recall
Boost in booked calls, form submissions, and purchases
Increased client referrals from satisfied customers