Upsell & Cross-Sell Nurture Campaign

Turn Happy Clients Into Higher Lifetime Value

What This Service Is About

Most businesses spend too much effort on getting new customers—while leaving money on the table with those who already trust them. Our Upsell & Cross-Sell Nurture Campaign is designed to help you unlock hidden revenue by presenting the right offer at the right time to existing clients.

Using smart segmentation and behavioral automation, we guide your customers toward premium upgrades, add-on services, and complementary solutions that deepen their relationship with your brand, without feeling pushy.

What’s Included

Email & SMS Campaign Sequence

3–7 touchpoints across multiple channels, Personalized, value-first messaging that converts

Client Welcome Page / Portal

Custom-designed page with essential onboarding info (can include video, checklist, timelines, etc.), Optionally integrated with client portal (GoHighLevel, Martekz, or external system)

Behavior-Based Follow-Up Logic

Smart automations via Martekz CRM to detect engagement and tailor the next step

Visual Assets & CTA Integration

Branded email templates, CTAs, and offer landing pages (if needed)

Performance Dashboard

Campaign reports on open rate, click-through, and conversion analytics

Ideal For

Coaches, consultants & agencies with tiered service levels
Product-based businesses with accessory or bundle offers
SaaS, digital services, or subscription-based brands
Any business wanting to increase average customer value

Why This Matters

It’s 5x cheaper to sell to an existing client than to acquire a new one.
This campaign is your secret weapon to:

- Boost customer lifetime value (LTV)
- Reduce churn by keeping clients engaged
- Increase average order or deal size
- Strengthen client loyalty and stickiness

Tools & Tech Stack

CRM & Automations: Martekz
Email Marketing: Martekz Email Builder
Landing Pages: Funnel builder (Martekz)
Analytics: Campaign dashboard with real-time metrics

Client Words

We used to think of upselling as awkward. With E-Business Brain’s campaign, our clients now ask for more—and we’ve grown our average client value by 45% in just two months!

Lisa T.

Founder, BrandBloom Studio

Key Benefits

Typical Results

15–30% increase in conversion rates
Reduced cost per acquisition (CPA)
Higher funnel engagement and offer recall
Boost in booked calls, form submissions, and purchases
Increased client referrals from satisfied customers

Ready to Multiply Revenue from Clients Who Already Love You?

Let’s design a high-converting nurture campaign that deepens relationships and drives growth—without guesswork.