Webinar Replay Conversion Campaign

Turn “Not Now” into “Yes Please” — Even After the Live Event Ends

What It Is

Your live webinar was packed with value, but only a fraction of your registrants actually showed up. Don’t let that effort go to waste. Our Webinar Replay Conversion Campaign helps you recapture lost opportunities by turning your replay video into a powerful, automated sales asset.

We combine strategic email sequences, retargeting ads, and conversion-optimized landing pages to guide cold and warm leads toward a buying decision—on their own time.

What’s Included

Replay Landing Page Build

Professionally branded, mobile-optimized replay page, Strong CTA (Book a Call, Purchase Offer, etc.), Deadline timer (optional) for urgency and FOMO

Replay Email Sequence (4–6 emails)

Value reminder + link to replay, Objection handling, Testimonials, proof, and urgency

Audience Segmentation + Retargeting Ads

Segment: no-shows, partial viewers, full attendees, Launch Facebook/IG/YouTube ads targeting registrants, Optional: Retargeting with special post-webinar offe

Conversion Optimization Add-ons

Offer page refresh, Deadline funnel integration, Limited-time bonus management

Tech Stack We Use

- Email Marketing: Martekz
- Landing Pages: Martekz or WordPress
- Ads & Retargeting: Meta Ads, YouTube Ads
- Automation: Martekz Workflows
- Analytics & Tracking: Google Analytics, Facebook Pixel

Who It’s For

- Coaches and educators running live webinars
- SaaS brands with demo or product launch webinars
- Agencies and service providers doing info sessions
- Anyone who wants to maximize ROI on their webinar efforts

Strategic Prerequisites

From Brand Experience Design:

- Full Brand Messaging Framework
- Branded Webinar Slide Deck / Visual Identity (Optional)

From Brand Visibility Engine:

- Retarget & Re-Engage Ad Pack
- SEO/Video Visibility Boost (if webinar is repurposed)

From Lead Magnet System:

- Completed Webinar or Masterclass Funnel
- Lead segmentation by engagement

Expected Outcomes

15%–35% replay open & click rates
3X–5X increase in webinar funnel conversions
Higher show-up and follow-up engagement for future events
Warm leads recycled into discovery calls or low-ticket offers

Client Words

We saw a 20% lift in conversions just from the replay sequence. The best part? It was all automated. Our calendar filled up again after the live event ended!

Angela M.

Online Business Coach